Google+ Marketing for Dummies

Jesse Stay

• 04 december 2012
• 9781118381403

Samenvatting:

Organize customers, craft targeted messages, or host Hangouts with Google?s social network

Google+ is Google′s social network that has the social media world abuzz with excitement.

Learn how to increase brand awareness and reach customers through all Google properties!

Google+ is a unique social network; in fact, it may not be a social network at all. But however you label it, Google+ can give your brand a tremendous advantage, and this friendly guide shows you how to get in on the action. Learn just what Google+ is (and isn′t) and how to connect with new and existing customers throughout the Google community!

• Meet Google+ — see what it offers marketers and test–drive its tools
• Jump in — set up your profile, learn Google+ etiquette, and find people to circle
• Develop your strategy — target your audience with SEO, create your page and target it with Circles, and build a search strategy
• Start hanging out — start a Hangout to video–chat with customers, have a focus group, or share ideas
• Add ads — create effective Google social ads that engage visitors and drive traffic to your page
• It′s all about relationships — learn how to use Google+ for CRM and integrate your existing CRM strategy into Google Apps
• Know the score — measure Google+ activity with Google Analytics and test your Google+ ad campaign
• The app side — evaluate whether your brand would benefit from a custom Google+ app

Open the book and find:

• What your profile should (and shouldn′t) include
• Innovative ways to use Hangouts
• Secrets of building relationships
• How Google+ works with your existing social media strategy
• Suggestions for a strong Google+ ad campaign
• Ways to maximize the +1 button
• Tips on growing your audience
• Good Google+ business practices

Learn to:

• Create your account and set up your brand profile
• Use Circles, craft targeted messages, and build relationships with Hangouts
• Discover content and the value of the +1 button
• Launch a product or promote an event with Google+