Content Everywhere
Sara Wachter-Boettcher
- 12 december 2012
- 9781933820873
Samenvatting:
Care about content? Better copy isn't enough. As devices and channels multiplyand as users expect to relate, share, and shift information quicklywe need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.
€ 39,99
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