In this new book, specifically written for first time researchers, Uwe Flick, author of the highly successful Introduction to Qualitative Research , focuses on the process of producing an undergraduate research project. Introducing Research Methodology: A Beginner's Guide to Doing a Research Project gives readers the fundamental data collection and analysis skills that they need for their first project, as well as a good understanding of the research process as a whole. It covers both quantitative and qualitative methods, and contains lots of real life examples from the author's own research. Its contents include: reading and reviewing the literature; research design; writing up; and, research ethics. As well as practical research techniques, Flick provides a basic explanation of methodological issues such as epistemology, the quantitative/qualitative debate and the wider social role of research, linking these to real world issues and examples and the actual task of researching and writing a project.