Concept to Consumer
Virginia Grose
- 28 november 2011
- 9782940411849
Samenvatting:
Highlighting the skills and considerations needed to manage products, this book will also help readers to understand processes such as product development, the supply chain and branding. It examines traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers. Interviews, photographs and case studies combine to make this an exciting and current career guide.
€ 22,12
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