Feedback - Direct And Interactive Marketing

Roger Ortuno

• 03 oktober 2008
• 9788496774322

Samenvatting:

Feedback is a selection of the best creative actions sent directly to an individual recipient or to a segment of the general public, with the objective of obtaining a feedback, or simply, to tease the addressee in complicity with the brand. Feedback offers various examples of direct response marketing, gathering projects from different disciplines in a single book: consumer relationship management, direct marketing and guerrilla marketing