The 12 Week Year
Brian P. Moran
- 06 november 2025
- 9781394369157
Samenvatting:
Praise for THE 12 WEEK YEAR
“This book takes all the core business principles I believe are so valuable—discipline, consistency, focus, intensity, ownership, accountability, and planning—and puts them together in a straightforward system that actually works. What more can you ask for?”
—MATTHEW E. WINTER, President, Allstate Auto, Home and Agencies
“The 12 Week Year is a book you can open to any chapter and find valuable insights and practical actions you can put into practice today. Read it; study it; apply it!”
—TOM IZZO, Head Coach, Michigan State University men’s basketball team
“Brian Moran and Michael Lennington have persuaded me that focusing on shorter time periods—four ‘year ends’ instead of one—brings clarity and urgency to individuals and teams. I’ve already drawn up my own 12-week plan. Exciting!”
—SUSAN SCOTT, author of Fierce Conversations and Fierce Leadership
“If you are an executive or entrepreneur and you are serious about creating a high-performance culture that executes well, then read this book and have your team read it too.”
—JOHN VACCARO, Chairman Emeritus, MassMutual Financial Group
“The 12 Week Year is a powerful system for achieving extraordinary results both professionally and personally. It’s a simple yet proven approach to creating breakthrough results. If you’re committed to making lasting changes, this is a must-read!”
—TOM BURNS, former Chief Distribution Officer, Allianz
The guide to shortening your execution cycle down from one year to twelve weeks
Most organizations and individuals work in the context of annual goals and plans; a twelve-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking. This book redefines your "year" to be 12 weeks long. In 12 weeks, there just isn't enough time to get complacent, and urgency increases and intensifies. The 12 Week Year creates focus and clarity on what matters most and a sense of urgency to do it now. In the end more of the important stuff gets done and the impact on results is profound.
- Explains how to leverage the power of a 12 week year to drive improved results in any area of your life
- Offers a how-to book for both individuals and organizations seeking to improve their execution effectiveness
- Authors are leading experts on execution and implementation
Turn your organization's idea of a year on its head, and speed your journey to success.