Cases To Accompany Contemporary Strategy Analysis

Robert Grant

• 24 augustus 2007
• 9781405163101

Samenvatting:

This popular casebook which illustrates the key strategic management concepts and frameworks is now available in a new and updated edition.

• Now includes new case studies on Manchester United, Raisio and the Launch of Benecol Margarine, American Apparel and Outback Steakhouse as well as updated and more condensed versions of cases included in the previous edition
  
• Demonstrates current business theory using real business situations, focusing on well-known companies from North America, Europe and Asia
  
• Can be used to accompany the textbook Contemporary Strategy Analysis or as a stand-alone text
  
• Additional support including teaching notes and a selection of downloadable cases is available at www.blackwellpublishing.com/grant.