Imagination Engineering

Paul Birch

• 15 december 1999
• 9780273649298

Samenvatting:

A roadmap from here to there when you don't know where there is.Creativity isn't simply important to the manager of the future; it's essential. Innovation, differentiation and out of the box thinking are the ultimate sources of commercial advantage in our age of ultra-competitiveness. And like every other essential business skill, creativity can be developed.Imagination Engineering offers a proven and highly successful formula for developing your business creativity skills. Putting problem solving and idea generating techniques into a convenient and easy to remember framework. This highly practical and enjoyable guide covers all the stages of the creative process from identifying a problem to implementing a solution.