Strategic and Competitive Analysis
Craig S. Fleisher
- 29 maart 2002
- 9780130888525
Samenvatting:
For Strategic Management courses. Most appropriate at the graduate level/EMBA/MBA courses. This book comprehensively examines the wide spectrum of techniques involved in analyzing business, competitive data, and information. Twenty-four analytical tools are discussed and evaluated with examples to illustrate their most effective application. Perfect as a supplement to any strategy course.
€ 23,73
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