CEO-Speak
Joel Amernic
- 04 september 2007
- 9780773533202
Samenvatting:
Explores the metaphors and persuasive strategies used by leaders at Enron, Microsoft, AOL-TimeWarner, General Electric, IBM, Nortel, Canadian National Railways, Andersen, Disney, and Alcan-Pechiney-Alusuisse. This title serves as an introduction to the controversies and ambiguities in corporate accountability.
Deconstructing the double-speak of CEOs from Bill Gates to Jack Welch.
€ 19,-
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