Communication And Leadership In The 21St Century

• 01 april 2009
• 9783892049425

Samenvatting:

Corporate communication and corporate governance are often too removed from one another. Integration of successful public relations and responsible leadership makes a crucial contribution to the professionalism of an organization as a whole. Communication and Leadership in the 21st Century is a review of theory and empirical research on this subject, intended for scholars, students, and professionals in a wide variety of disciplines. This volume focuses on five distinct but interrelated areas: management foundation; integrated market and corporate communication; organizational communication and change; leadership communication and strategies; and, communication management and media. With a particular emphasis on the German and European situations, the authors provide different perspectives on the cross-cultural context of international communications and leadership.