Copywriting for Podcasters
Laura Petersen Maed
- 05 december 2016
- 9781540854889
Samenvatting:
Did podcasting attract you because you didn't have to write? Oops. :)Turns out we podcasters need to craft keyword rich and compelling copy for our podcasts to be found and to convince visitors to turn into listeners, customers, and raving fans.There are many benefits of podcasting. This book looks at 15 of them! From increased industry authority, to networking with key players in your field, to growing your audience through an exploding medium, to paid speaking gigs.But to reap all the rewards, we need effective writing.Author and seasoned teacher turned podcasting entrepreneur Laura Petersen, guides you step-by-step through all the important areas where writing well will grow your podcast, brand, and business.Including:1. Effective story-telling2. Show-stopping shownames3. Not-so-subtle showtitles4. iTunes podcast show descriptions5. Episode scripting and interview question crafting6. Enticing episode titles7. Podcast shownotes8. Transcription for leveraging SEO and more9. Lead magnets and content upgrades10. Social media profiles and posts11. Social media growth12. Artful emails13. Booking podcast interviews with 1-sheeters14. [BONUS] How to book interview guests (and high-profile big-fish) even when you are just starting out15. [BONUS] How to write Facebook ad copy to promote your podcast like a proAnd more.In this book, you will find detailed examples, insights from influencers, and ways you can apply what you learn to your own podcast and business, whether you already have a podcast and want to grow it bigger or are planning to start one of your own.Direct advice from the following influencers are included:Adrian Aguilar Amanda Bond Andrew Steven Bernard Paraiso Brandon T. Adams Elsie Escobar Jared Easley Jay Wong Jessica Kupferman Jessica Rhodes Jill Stanton John Lee Dumas Khierstyn Ross Marcus Meurer Melissa Sue Tucker Michael O'Neal Stephen Christopher Stephen Dela Cruz Yaro StarakTestimonials:''I had the pleasure of reading the final draft. I absolutely recommend this book to anyone who is doing any online marketing...especially if you are thinking about podcasting or already have one and want to grow your audience. This is a quick read. It's actionable and entertaining. If you do the step-by-step exercises that Laura outlines, and apply them to your business, this will be the best investment you can make.'' - Melissa Sue TuckerCEO, OCW Productions and Podcast Creator and Host''As a sales coach for entrepreneurs, I understand the importance of having a compelling offer and delivering it succinctly within the few seconds it takes for your dream prospect to decide whether to speak with you. This book provides expert guidance on both. Few things are as compelling as a request to be interviewed for a podcast. Laura shows you how to use the power of words to drive action and value for both your guests and listeners.''- Victor AdefuyeCEO, Dana Consulting