Corporate Communications for Executives

Michael B. Goodman

• 28 mei 1998
• 9780791437629

Samenvatting:

This strategic tool for executives to lead, motivate, persuade, and inform numerous audiences inside and outside their organizations explores corporate communication as an executive practice.

Communication becomes more complex as businesses compete in a global environment. The complexity brought on by an explosion in the number of tools for communication-computers, digital media, interactive corporate television, faxes, e-mail, the Internet-fuels the need for a corporation to consider its communications as central to its strategic plans. Corporate Communications for Executives looks closely at the professional practice of corporate communication. It offers numerous perspectives on ethics, science and society, employee motivation, corporate social responsibility, internal communication, global corporate communications, and communicating corporate cultures.