The Indigo Story
Shelley Vishwajeet
- 20 september 2018
- 9789353043551
Samenvatting:
The IndiGo Story is a fascinating analysis of the manner in which an unknown entity entered the perilous Indian sky and became its undisputed leader both in terms of market share and profitability. Lucidly written and sharply argued, this book highlights the company's formative years as a fearless start-up and its evolution into one of India's most game-changing, profitable brands.
€ 36,99
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