Management Consulting

Philip Wickham

• 01 december 2007
• 9780273711841

Samenvatting:

Management Consulting provides an introduction to the theory and practice of consultancy, and considers both the consulting process and industry. The book is aimed at students taking dedicated management consulting modules and work placement programmes at undergraduate and postgraduate level. It is well suited to students of business as well as scientific and creative disciplines who undertake a work-based project during the course of their academic study. This third edition has been significantly revised, adding to the tools and techniques required of the discipline to make the book practical as well as intellectually rigorous. There are new chapters on the international and cross-cultural nature of consulting, leadership and influence, and the selling process of consulting. A new long case study runs through the book.