The Consultant's Guide To Publicity: How To Make A Name For ...

Reece Franklin

• 17 april 1996
• 9780471126218

Samenvatting:

The best way to promote your expertise as a consultant is to have your name appear frequently in the news or trade media. BUT--what can you do that's newsworthy and which media outlets should you approach? This one-of-a-kind handbook answers all your questions. Publicity expert, consultant, and former magazine and newspaper editor Reece Franklin offers straightforward, proven techniques to help you deliver the right message to the right audience.