Weird Ideas That Work
Robert I Sutton
- 26 november 2001
- 9780743212120
Samenvatting:
A distinguished business consultant and scholar introduces the proven rules that a company can use to promote innovation, arguing that the corporate world should hire misfits and encourage them to defy the existing culture, punish inaction rather than failure, and actively consider ideas that appear ridiculous or impractical. 35,000 first printing.
€ 36,55
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