Having toppled the bookselling giants on line, Jeff Bezos is now leading Amazon.com into uncharted territory. With pharmaceuticals, web auctions and multimedia added to its list, not to mention a makeover for the web s most recognizable site, is Amzon pushing its luck or positioning for the future of e commerce? The so called market correction has questioned the future of e tailing, but for now the future for Amazon looks bright.
Now completely updated for this new edition, Business the Amazon.com Way shows how Jeff Bezos is leading Amazon into the harvesting phase promising a great ride for investors, a geat experience for shoppers and a model for entrepreneurs and business leaders everywhere. Rebecca Saunders reveals even more secrets, deals, schemes and dreams of one of the world s web superstars. Business the Amazon.com Way is at once an inspiring and engaging insight into the ingredients of success and source of invaluable business lessons for the next generation of winners.