Contemporary Research in E-Marketing
Sandeep Krishnamurthy
- 30 november 2004
- 9781591403722
Samenvatting:
E-Marketing is intrinsically inter-disciplinary. Academic researchers in many fields are conducting research in this area. Contemporary Research in E-Marketing, Volume 1 brings the work being conducted in many disciplines to one outlet, encouraging cross-fertilization of ideas and greater dissemination of key research concepts.