Contemporary Research In E-Marketing

Sandeep Krishnamurthy

• 30 april 2005
• 9781591408246

Samenvatting:

This work offers a compilation of inter-disciplinary chapters on the topic of e-marketing. It offers a set of chapters that use different perspectives, theories and research methodologies to enrich the burgeoning e-marketing literature.



Contemporary Research in E-Marketing, Volume 2 builds on the intellectual capital of Volume 1 by offering a compilation of inter-disciplinary chapters on the topic of e-marketing. The Internet and the Web continue to evolve at a rapid pace, and examples of innovative applications of these technologies in the domain of marketing abound. E-marketing has become standard practice all over the world. Contemporary Research in E-Marketing, Volume 2 offers an exciting set of chapters that use different perspectives, theories and research methodologies to enrich the burgeoning e-marketing literature. Contemporary Research in E-Marketing, Volume 2, adding to an already considerable literature, enhances our understanding of this intrinsically interdisciplinary and global phenomenon.