Data Crush
Christopher Surdak
- 16 maart 2014
- 9780814433744
Samenvatting:
The data available today on your customers is piling up. Learn how to make sense of it all and capitalize on the enormous potential of the windfall.
Sun Tzu's The Art of War has inspired leaders across the world with its brilliant strategies for prevailing against opponents, no matter how big or intimidating. Strategy, positioning, planning, leadership--all are pivotal for beating stronger, better-funded adversaries. Small-business owners fighting for market share can similarly beat bigger businesses--including industry powerhouses. And now, filled with examples from innovative small businesses, The Art of War for Small Business translates Sun Tzu's classic treatise into 12 powerful lessons, revealing how to:
* choose the right ground for your battles * prepare without falling prey to paralysis * strike your competitors' weakest points * focus resources on conquering key challenges * go where the enemy is not * consolidate victories * build and leverage strategic alliances * and more.
Large companies may deploy overwhelming forces, but small, nimble ones can outsmart, outmaneuver, and outstrategize competitors--The Art of War for Small Business will help you capture crucial sectors and emerge victorious.
Advance Praise for The Art of War for Small Business:
"If Sun Tzu were an entrepreneur today, The Art of War for Small Business is the book he would have written. Learn the lessons of the master here and beat your competition!" -- Mark McNeilly, author of Sun Tzu and the Art of Business
"Sheetz-Runkle's book packs a one--two punch. Intellectually it untangles Sun Tzu's strategic wisdom, and pragmatically it gives examples that will surely trigger ideas to apply to your company. There are books you read once or twice, and there are the rare few you keep on your desk within reach. I believe you will reach for The Art of War for Small Business often." -- Thomas Huynh, founder of Sonshi, educational resource for Sun Tzu's The Art of War
BECKY SHEETZ-RUNKLE is a strategic marketer, speaker, and martial artist, and the author of Sun Tzu for Women.
The Internet used to be a tool for telling your customers about your business. Now its real value lies in what it tells you about them. Every move your customers make online can be tracked, catalogued, and analyzed to better understand their preferences and predict their future behavior. And with mobile technology like smartphones, customers are online almost every second of every day. The companies that succeed going forward will be those that learn to leverage this torrent of information—without being drowned by it.
Balancing examples from giants like Amazon, Home Depot, and Ford with newer players like Rovio, Groupon, and scores of niche-market winners, Data Crush examines the forces behind the explosive growth in data and reveals how the most innovative companies are responding to this challenge.
The book clarifies the key drivers: the proliferation of “big data” generated by a never-ending range of online activities (and the mobility that enables much of it); the seemingly infinite array of digital commerce and entertainment pathways; and the rising growth of Cloud computing. These and other factors combine to create an overwhelming universe of valuable information—all constantly updated in real time with billions of mouse clicks each day. It’s daunting, but with this onslaught of information comes tremendous opportunity—and Data Crush will help you make sense of it all.