E Business

Paul Beynon-Davies

• 23 november 2012
• 9780230304567

Samenvatting:

E-Business provides an accessible overview of e-business and its role in transforming organizations. It takes a global perspective and discusses the impact of technology within both the private and public sectors. A strong underpinning in systems thinking is used throughout to demonstrate the practical implications for modern organizations.

The second edition of eBusiness provides a balanced coverage of electronic business and its role in the transformation of organisations. It takes a worldwide perspective and discusses the increasing role of information and communication technologies within both private and public sector organisations. A strong underpinning in theory is used throughout to help understand the practical implications of this important phenomenon. Chapters are integrated around an overview model of eBusiness and contain case material, exercises and reflective points.

New to this Edition:
- Revised structure which builds a conception of eBusiness from first principles
- Integrated chapter case studies and revised free-standing international case studies
- Coverage of new topics including mobile commerce, electronic government and cloud computing
- Increased range of learning material in each chapter as well as fully updated online resources

eBusiness is an ideal text for undergraduate, postgraduate and MBA students of e-business.