E-Commerce and Intelligent Methods

Javier Segovia

• 21 oktober 2010
• 9783790825145

Samenvatting:

This book covers significant recent developments in the field of Intelligent Meth­ ods applied to eCommerce. The Intelligent Methods considered are mainly Soft Computing Methods that include fuzzy sets, rough sets, neural networks, evolutionary computations, probabilistic and evidential reasoning, multivalued logic, and related fields.



The book contains an up-to-date collection of world wide representative works which cover a wide spectrum of problems related to e-Commerce applications, including: Customer Service and Support, Negotiation and Trading Strategies, Logistic Design and Support, Inventory Optimisation, e-CRM, Customer and/or Product Profiling, Personalization, Modelling and Segmentation, Security in Payments and Transactions, etc. The Intelligent Methods used fall into the so-called category of Soft Computing and cover Neural Networks, Bayesian Networks, Fuzzy Logic, Evolutionary Programming, Agents, and Case Based Reasoning. The book is aimed at researchers and insightful practitioners, lecturers as well as students of e-Commerce and Artificial Intelligence.