Enabling eBusiness

W. S. Whyte

• 24 mei 2001
• 9780471899419

Samenvatting:

This title describes the technical architecture and components that can be integrated in order to provide a comprehensive and robust infrastructure on which to build successful e-Business. It bridges the gap between the fundamentals and the broader business models of e-business.

Enabling eBusiness describes the architecture and components for a comprehensive and robust eBusiness infrastructure. W.S. Whyte introduces the technical possibilities and issues in and around eBusiness and relates them to established business theory.

Looking at the entire supply chain - from supplier to customer - the book includes logistics, customer service, B2B operations, marketing and a lot more.

Enabling eBusiness helps technical and functional team leaders and strategists to get to grips with the requirements for distributed systems and on-line retailing. It is recommended reading for final year and postgraduate students in telecommunications, computer science, electrical engineering and business school courses.

Here you'll find the answers to these questions - and more:
* How can you "seduce" customers into buying on-line?
* How do you get customers to trust you?
* What is database marketing?
* How do you make payment secure?