From Data-Driven to People-Based Marketing
Marco Hassler
- 23 augustus 2021
- 9783952546932
Samenvatting:
People-based marketing represents the next level of a data-driven marketing strategy, powered by first-party data. This book describes how to succeed in marketing in a privacy-first era, illustrated with more than 100 self-explanatory images.
€ 36,99
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