International Marketing
Baack
- 04 december 2018
- 9781506389226
Samenvatting:
Exploring the inter-relatedness of the key components that impact any international marketing venture – markets, the 4P's, culture, language, political, legal economic systems, and infrastructure -- this book nurtures an understanding of the synergies between international marketing and international business.
€ 67,99
Bestel bij Bol.com >