Internet Marketing and e-Commerce
Ward Hanson
- 01 september 2004
- 9780324074772
Samenvatting:
The second edition of Principles of Internet Marketing continues where the previous edition left off, emphasizing rigor not hype, illustrating leading practices by leading companies, showing how extensive use of research results to support conclusions, and finally pays close attention to what is unique about online marketing.
€ 47,59
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