Mobile Marketing
Matt Haig
- 01 februari 2003
- 9780749437985
Samenvatting:
Mobile marketing (using SMS - the short messaging service to send text messages via mobile phones) is emerging as a direct and powerful way to communicate with customers. Although text messaging originated as a teen trend, it has now gained mainstream appeal. Indeed, banks, insurance companies and television stations have all used mobile marketing campaigns to build relationships with older mobile users.
€ 27,33
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