Networked Business

Paul Grefen

• 15 oktober 2026
• 9781041388661

Samenvatting:

In Networked Business, Paul Grefen returns with the third edition of his tried and tested BOAT framework for advanced e-business, covering the spectrum from business models via organization structures and digital system architectures to information technology.

In Networked Business, Paul Grefen returns with the third edition of his tried and tested BOAT framework for advanced e-business, covering the spectrum from business models via organization structures and digital system architectures to information technology.

Today’s successful organizations are complex; they are part of dynamic business networks built on digital channels, going far beyond traditional e-commerce. This book provides invaluable insights of modern digitally enabled networked business, going much further than the usual analysis of traditional e-business texts. It is heavily expanded and updated with the latest developments of digitally connected business, including new topics like value-oriented business, business optimization loops, (generative) artificial intelligence, and technology hype cycles.

This essential text provides a compact roadmap to networked business for engineering, information systems or business students as well as professionals in the field.