Pinterest Marketing An Hour A Day
Jennifer Evans Cario
- 25 januari 2013
- 9781118403457
Samenvatting:
Develop and implement a Pinterest marketing strategy with this step-by-step guide Pinterest is the fastest-growing social media platform, with more than 80 percent of its users women between the ages of 25 and 54.
Create a Winning Pinterest Marketing Strategy
A Step-by-Step Guide
Pin your way into the hearts, mindsand even the walletsof your target audience by learning how to build a smart and sustainable Pinterest marketing strategy for your business. This focused, practical book walks you step by step through the process of developing, implementing, measuring, and refining a Pinterest marketing plan designed to attract and engage your target audience on the fastest growing social network in history. Learn how to develop key performance indicators, read insightful case studies of how first adopters are maximizing Pinterest's market potential, and build a strong understanding of how to curate content that cements your relationship with consumers.
- Set up an account and get your pins into the right streams, including topical, popular, and product
- Discover the difference between personal accounts and business accounts as well as how to set up and use secret pinboards
- Learn which types of pins and pinning strategies are most likely to drive traffic and sales
- Create a strategic board structure, and use boards to build a community around your brand
- Understand the value of pinning versus repinnning, and what each means for your marketing efforts
- Tie your Pinterest strategy into other social media channels, such as Facebook and Twitter
- Measure traffic and retention rates, analyze results, and refine your strategy
You'll also find:
- Tips and advice from successful Pinterest marketers and from happy, engaged pinners
- Real-world case studies that illustrate successes to learn from and mistakes to avoid
- Additional Pinterest tools and resources
Praise for Pinterest Marketing: An Hour a Day
"This book goes beyond basic understanding of Pinterest and unleashes the power to engage. It incorporates advance strategy and tools, and it saves months of ineffective work. You will see your results within days."
Rebecca Ryan, Senior VP of Social Media at Click Media Agency, LLC.
"This book gives you clear next steps on how to use Pinterest to increase sales, improve engagement, and build communities. It's an absolute must-read for today's marketer."
Joanna Lord, VP of Growth Marketing, SEOMoz
"Jennifer Cario's engaging writing style makes it easy to set up, manage and measure your Pinterest campaigns. You'll have people clicking your "Pin It" buttons in no timeand driving new (and profitable) traffic to your site."
Heather Lloyd-Martin, President and CEO, SuccessWorks Search Marketing
"By the end of the book you'll feel prepared and inspired to rev up your own Pinterest strategyget ready to read, learn, pin, and repeat!"
Tori Tait, Senior Community Manager at DailyGrommet.com
Develop and implement a Pinterest marketing strategy with this step-by-step guide
Pinterest is the fastest-growing social media platform, with more than 80 percent of its users women between the ages of 25 and 54. Learn to reach this desirable market by following the advice in this step-by-step, task-based guide! It explains Pinterest's unique appeal and fundamentals, then shows how to develop a strategic marketing plan, set up an account, curate winning content, find followers, and track and monitor Pinterest traffic. The popular An Hour a Day format uses a detailed how-to approach with case studies, tips, interviews, and more.
- Learn how craft, implement, measure, and optimize a successful Pinterest marketing plan
- Explore the factors behind Pinterest's appeal and learn how to develop a plan based on your business's core goals, then implement it and monitor the results
- Review case studies and interviews with successful Pinterest marketers to use as guidelines for your own campaigns
Pinterest Marketing: An Hour a Day gives you the know-how and the confidence to market your business on today's hottest social media platform.