Social Media MBA Guide To ROI

Christer Holloman

• 29 april 2014
• 9781118844397

Samenvatting:

The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services).

The bestselling The Social Media MBA series published in three languages is on track to have been sold in over 10,000 copies with this third publication.

Irrespective of what industry or department you are working in, your leaders will increasingly expect that you know how to measure the return on investment from social media – just as they expect you to measure the return on any other business activity you engage in. This becomes even more critical if you plan to ask for additional resources for social, time and money, going forward.

The Social Media MBA Guide to ROI is for those who want to start measuring the tangible and intangible returns on investment on their social media activities and are looking for some straightforward advice on how to get on with it; from making the business case for social to defining suitable goals and more, including:

• How to set up free tools such as Google Analytics and premium tools like Radian6 to help you track ROI
• How to take advantage of build-in ROI features on some of the most popular channels such Facebook and YouTube
• Case studies from some of the most social media savvy brands sharing their approach to ROI, including Cisco, Heineken, Beats by Dr Dre and more!

Social media is not just about making money but just as much an opportunity to save money which this books explores, as well as taking a also look at how you can improve your ROI figures to help you impress your leadership team even more.

Connect with the author, case study interviewees and other readers by joining the The Social Media MBA Alumi group, visit http://www.socialmedia-mba.com or search or the group on LinkedIn to stay updated on the latest, ask questions or join the discussions.

The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thorough social media plan, examining your goals, audience and channel strategy, before examining tools and techniques to measure social media metrics and key performance indicators. This book debunks the myth that ROI, web metrics and social media measuring is a ‘black art’, and makes it easy to understand and use, enabling the reader to create bespoke ROI metrics and improve the return on activity. Practical, straightforward and informed by the key principles which the author has explored in his Social Media MBA, this transformative look at ROI will inspire a move away from ‘Likes’, ‘Followers’ and ‘mentions’ and towards pounds, euros and dollars.