Social Media Mba In Practice

Christer Holloman

• 11 oktober 2013
• 9781118524541

Samenvatting:

A unique collection of 25 in-depth case studies, illustrating the best business use of social media right now. The Social Media MBA in Practice tells the story of one company’s social media adaptation journey, each step told through the lens of a different company. The cases cover a wide range of examples; from B2B to B2C, local to global, private to public sector, examining diverse industries and organizations such as the Israeli Foreign Office and the NHL hockey team Minnesota Wild, as well as global brands like Sony, PwC, Honda and many more. Christer Holloman has met with thousands of social media practitioners around the world, sharing insights, listening to their problems and answering their questions. Time and time again he has discovered that social media practitioners want more information, more examples and more case studies. This book was created to cast a light on social media in practice and inspire others to leverage the power of social media across their business – whether in marketing, PR, sales, customer service, product development or HR – and emulate the successes in this fascinating field. Connect with the author and other readers by joining the The Social Media MBA Alumni group. Visit http://www.socialmedia-mba.com or search for the group on LinkedIn to stay up-to-date, ask questions or join the discussions.