Social Persuasion

Robbin Block

• 04 februari 2010
• 9780982601303

Samenvatting:

Practical guide explains how to use social media to promote and grow a small business without wasting time playing online. Designed with the small business in mind, readers will learn: - Where social media fits into a business and marketing strategy - How to choose the right social sites to answer questions like, should I be on Facebook, LinkedIn or Twitter? - Why you may not need your own blog, but could use a Facebook page - How to make the most of your time and resources to reach your goals - Methods for measuring your progress and monitoring your reputation Also includes straight forward advice and tools: - Strategies and tactics to put into practice immediately - Step-by-step instructions for finding niche social sites - Time saving tips - Hundreds of low and no-cost online resources and how to use them - Glossary of key marketing and social media terms