The HIJACK

Whilly Bermudez

• 22 mei 2026
• 9798198098510

Samenvatting:

What if your thoughts, habits, emotions, and decisions were no longer entirely your own?Modern marketing is no longer just about selling products. It is about capturing attention, shaping behavior, influencing emotion, and engineering addiction at a global scale.In The Hijack, Whilly Bermudez exposes the hidden psychological systems powering the modern attention economy. From social media algorithms and infinite scrolling to personalized advertising, notifications, dopamine loops, and behavioral manipulation, this book reveals how platforms, brands, and digital ecosystems compete to control the most valuable resource in the world: your attention.Through a powerful blend of marketing insight, psychology, technology, and cultural analysis, The Hijack explores how modern systems are designed to keep people distracted, emotionally stimulated, and constantly engaged without them even realizing it.Inside, you'll discover:
- How algorithms manipulate human behavior
- Why modern platforms are intentionally addictive
- The psychological science behind engagement systems
- How outrage, stimulation, and distraction became business models
- Why attention is now more valuable than data
- The hidden cost of constant digital consumption
- How modern technology impacts focus, creativity, relationships, and mental health
- Why children and younger generations are especially vulnerable to attention engineering
- Practical ways to reclaim focus and regain control in a distracted worldBold, timely, and deeply relevant, The Hijack is both a warning and a wake-up call for anyone living in the digital age.If you've ever wondered why it feels harder to focus, disconnect, think clearly, or simply be present, this book explains why.