Top of Mind
John Hall
- 16 mei 2017
- 9781260011920
Samenvatting:
Proven strategies any company or individual can use to stay top of mind with their audience—from Inc.com’s #1 content marketing company
“John’s got his finger on something here—something important. Anyone interested in communicating effectively through content would do well to embrace the audience-centric approach outlined in Top of Mind.”
—Eric Hellweg, managing director at Harvard Business Review
“Top of Mind is a critical and powerful tool to catapult yourself into relevance in a noisy, competitive world. Get it now, and leverage your content like never before.”
—Jeff Hoffman, cofounder of Priceline and ColorJar
“With Top of Mind, John breaks down the last barriers between executives and content marketing. We accept that business is about relationships, and it’s time we embrace the fact that the right content at the right time can make those relationships (and your company) stronger.”
—Evan Greene, CMO of The Recording Academy (The GRAMMYs)
“John Hall says that success ultimately comes down to creating meaningful relationships—in business and in life. I couldn’t agree more. Buy this book to get his prescription for exactly how to do it.”
—Ann Handley, chief content officer of MarketingProfs and author of Everybody Writes
“This is the playbook for how to make yourself memorable online. Top of Mind is useful, practical, and vital. Highly recommended!”
—Jay Baer, president of Convince & Convert and author of Hug Your Haters
“An absolute must-read for any professional or company seeking to build influence and lead their industry.”
—Forbes
“Potential customers can’t do business with you if they don’t even know who you are. John Hall’s essential new book shows you how to powerfully connect with your audience, even in today’s crowded marketplace, so the right business opportunities come to you.”
—Dorie Clark, author of Reinventing You and Stand Out
“I am a longtime admirer of John’s knack for connecting people in meaningful—sometimes life- and career-changing—ways. The idea of `shifting from self to the people who matter’ is something he practices personally and professionally, so all ideas in the book are authentic and tested. Top of Mind contains John’s simple, yet powerful, secret to success. Readers will be grateful he shared it!”
—Gina McDuffie, CMO of VER
“Here it is, a business guide to engineering serendipity! Top of Mind is a relationship guide for the digital age. Whether you’re building a business or accelerating your career, John Hall’s clever concept and smart insight will transform the way you communicate. Move over, Mr. Carnegie, John Hall teaches anyone how to win friends and influence people—at massive scale.”
—Andrew M. Davis, founder of Monumental Shift and author of Brandscaping
“Top of Mind is a must-read for any business professional who wants to understand how to break through the noisy and competitive landscape of today’s digital, social, and mobile world. As an innovative and successful entrepreneur, John Hall shows us how anyone in any type of business can use their existing knowledge and expertise to become top of mind, reach potential customers, and grow their business.”
—Michael Brenner, CEO of Marketing Insider Group and author of The Content Formula