Fundraising Principles and Practice

Adrian Sargeant

• 22 april 2024
• 9781394190263

Samenvatting:

A complete course on the latest theories, methods, and tools for nonprofit fundraising

Fundraising has become a career specialty, and those who are successful at it are among the most in-demand in the nonprofit world. Great fundraisers make an organization’s mission possible, and Fundraising Principles and Practice covers the essential information you need to help your organization succeed. In particular, you’ll gain a foundation of knowledge in the areas of donor psychology, the role of emotion in outreach efforts, and social influences on individual giving behavior. By analyzing current research in these areas, the authors provide evidence-backed instruction on all aspects of the art of fundraising.

This unique textbook offers complete coverage of the topics current and future fundraisers need to know, including digital fundraising, major gifts, planned giving, direct response, grants, corporate fundraising, and donor retention, with an integrated pedagogical approach that facilitates active learning. Now in its Third Edition, this remains the go-to instructional text on raising funds for nonprofit organizations.

Adopt an organized approach to fundraising planning

In it’s third edition Fundraising Principles and Practice is a unique resource for students and professionals seeking to deepen their understanding of fundraising in the current nonprofit environment. Based on emerging research in economics, psychology, social psychology, and sociology, this book comprehensively analyzes the factors that impact the fundraising role in the nonprofit sector. Readers will explore donor behavior, decision making, and social influences on giving. Building upon that background, authors Adrian Sargeant and Jen Shang then describe today's fundraising methods, tools, and practices. A robust planning framework helps you set objectives, formulate strategies, create a budget, schedule, and monitor activities, with in-depth guidance on assessing and fine-tuning your approach.

With updated case studies and examples, this book helps you develop a concrete understanding of the theory and principles of fundraising. A companion website offers additional opportunity to deepen your learning and assess your knowledge. Updates to this Third Edition include the latest research and new content in rapidly changing areas of fundraising, such as digital and social media.

• Learn the common behaviors and motivations of donors
• Master the tools and practices of nonprofit fundraising
• Manage volunteers, monitor progress, evaluate events, and more

Fundraising Principles and Practice provides working nonprofit professionals, as well as postgraduate students studying fundraising, with a comprehensive guide to all aspects of the field, including in-depth coverage of today's most effective approaches.