Innovation Management
Keith Goffin
- 17 september 2005
- 9781403912602
Samenvatting:
Designed primarily for students on MBA and executive education courses, this practical text introduces a new "pentathlon" framework for discussing the key issues in managing innovation. Presenting key theoretical findings and showcasing best practice from successful organizations, the authors provide pragmatic tools for the effective management of innovation and develop strategies for improving innovation performance in service and manufacturing companies.
€ 24,49
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