Customer Bonding
Richard Cross
- 01 januari 1995
- 9780844233192
Samenvatting:
A unique approach to creating lasting customer relationships beginning with awareness-building, this book explains how to build progressively stronger bonds--through reward systems, lifestyle involvement, value sharing, and empowerment networks. Dozens of case studies and real-life examples demonstrate how successful organizations have used customer bonding to improve loyalty.
€ 46,80
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