You've read about Customer Loyalty in the Los Angeles Times , Dallas Morning News , Miami Herald , Kansas City Star , Entrepreneur , Industry Week , Marketing News , Boardroom Reports , Marketing Management , Library Journal , The Selling Advantage , Ideas Magazine , Executive Briefings , Training , Hospitality Upgrade , Direct , Quality Digest , Marketing Tools , Houseware Executive , Journal of Pharmaceutical Management , Discount Merchandiser , TeleProfessional , NationsBank Business , Modern Jeweler , Furniture Today - now read the new and revised edition of the ground-breaking book that created all the buzz.