Customer Orientation and Market Action

Michael D. Johnson

• 17 juni 1997
• 9780133286670

Samenvatting:

Graduate/executive level consumer behavior and technology text illustrates the importance of understanding customer needs. In Customer Orientation and Market Action Johnson provides a rigorous yet practical introduction to customers in today's marketplace. By integrating research and application, the book helps both students and practitioners gain valuable insights into customer characteristics and needs, and use these insights to improve business decisions.