Customer satisfaction must be a focus for every business expecting to succeed. Customers are the lifelines of businesses; very satisfied customers return and market your business. This book teaches individuals, teams, departments and organizations to effective ways to retain customers and attract new ones.7Earn a reputation for service excellence7Provide service excellence with existing staff7Neutralize competition through service excellence7Self-survey critical points of service at your business7Create customer loyalty through customer complaints 7Change negative employee behaviorsRead this book, and grow your business in a slow or thriving marketplace.