Marketing for Keeps
Carla B. Furlong
- 03 juni 1993
- 9780471540175
Samenvatting:
Imparts a detailed strategy focused on keeping customers and getting more of their business. Develops a management planning guide for customer retention including effective methods for service and quality issues. Features the best practices of over 35 North American companies.
€ 19,95
Bestel bij Bol.com >