The X in CX

Sunny Bindra

• 13 mei 2025
• 9789914374469

Samenvatting:

Bring the X factor to customer experienceWhatever you sell, customers are the driving force behind every business success-without happy customers, there's no business. So it's essential that brands have interactions that are memorable for all the right reasons.In The X in CX, "CEO whisperer" Sunny Bindra unpacks how to create positive experiences that last throughout the whole customer journey. You will learn the four practices used by the best in the business:Boss It, starting CX from the top of your organizationHumanize It, keeping empathy central to your mindsetDigitize It, using tech to your advantageJazz It, staying creative at every turnWith The X in CX, you'll understand where great CX comes from-and how to deliver it yourself, every time.