Mission 7.0 – The Ultra Mindset
A Runner’s Memoir of Finding Movement, Meaning, and Vitality at Any Age
At first glance, this is a runner’s memoir.
But running is not the destination; it is the method. The miles and trails form the stage for delving into deeper questions: How do we stay vital as we age? How do we respond when familiar roles fall away? How do we redefine purpose when entering a new phase of life?
Mission 7.0 explores how we navigate life transitions at any stage. Written at the threshold of seventy, the book reframes milestones not as endings, but as invitations to begin again.
Drawing from decades of leadership and organizational change experience — and from the embodied discipline of trail and ultra running — Martin Loeve reflects on vitality as the foundation of meaningful transformation.
At the heart of the book lies the Ultra Change Framework: a living cycle of forces — vitality, purposefulness, resilience, adaptability, discipline & rhythm, and collective energy — that shape both personal and organizational transitions.
This books offers a reflective and practical perspective on ageing, reinvention, and long-term growth. Through personal stories, leadership insights, and lived experience, it invites readers to approach retirement and other turning points in their work and life with intention and vitality rather than retreat. It is written for:
About the Author
Dr. Martin Loeve is a leadership expert, organizational change advisor, and endurance runner. For more than four decades, he has worked with executives, teams, and organizations navigating complex transitions, helping them rethink structure, culture, and purpose.
He lives in Zeeland, the Netherlands, where landscape, movement, and reflection continue to shape his work.