Consumerology

Philip Graves

16 november 2010
9781857885507

Samenvatting:

"This book is a real eye-opener and I would recommend it for any manager at any stage in their career."—Professional Manager Magazine

Philip Graves reveals the myriad tricks and psychological games retailers play on consumers, the ways in which we are manipulated into buying things we don't want, and the cutting edge science being used to change our habits to ever more significant degrees.

€ 22,13

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