Identifying Hidden Needs
Keith Goffin
- 06 oktober 2010
- 9781349305315
Samenvatting:
Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.
€ 46,99
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