In Data We Trust
Björn Bloching
- 02 augustus 2012
- 9781408179512
Samenvatting:
As businesses fight hard for customer spend, it's the ones who transform data into smart data that will win the day. Enlightening and game-changing, In Data We Trust describes the revolutionary change in the marketing environment in recent years, provides fascinating case studies and gives indispensable advice on smart use of customer data.
€ 25,55
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