International Series in Quantitative Marketing2- Market Resp ...
Dominique M. Hanssens
- 01 oktober 2011
- 9789401069724
Samenvatting:
This book reports over a decade's worth of research on the development of empirical response models that have important uses for generating marketing knowledge and improving marketing decisions. It illustrates how marketing generalizations are the basis of marketing theory and marketing knowledge.
€ 129,-
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