Management for Professionals- Brand Growth Barriers
Ralph Krüger
- 10 juli 2015
- 9783642437496
Samenvatting:
How can a brand - whether products or services, B2B or B2C, big or small - get back onto a growth track, even in economically difficult times? In this book they present their Brand Growth Barrier Model, which makes it possible for businesses to identify, understand and overcome the barriers to and in their own brands.
€ 46,99
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