Market Intelligence
Martin Callingham
- 26 maart 2004
- 9780749442019
Samenvatting:
In Market Intelligence Callingham (visiting professor, Birkbeck College, U. of London, UK) addresses the concerns that client organizations should address in commissioning and utilizing market research. In 11 chapters, he looks at such topics as the impact of market research on decision-making and the organization of the market.
€ 23,95
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